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Candidate Profile

Md Ariful Islam Choudhury Dhaka District, Bangladesh

Banker

Biography

Bank Asia: • Tripled the Home loan portfolio in two years which crossed BDT 1000 crore with a classification of less than 3% • Launched Online Account Opening process • Launched ‘SHADHIN’ co-branded Master card for the freelancers community • Credit card outstanding and profit grew significantly and classification rate came down to an acceptable level • Increase CASA:TD ratio which helped to lower the cost of fund BARC Bank PLC: Launched the new customer centric ‘Retail Banking Business Model’ of BRAC Bank. Through this new model, customers got the benefit of demand-driven banking service instead of supply-driven service. This is a major shift in conventional banking system in Bangladesh towards value-based banking with focus on designing products and services as per financial needs of Retail customers • Improved CASA:TD mix in the deposit mix to lower the cost of deposits • Launched one of the most successful deposit product of BRAC Bank, ‘Triple Benefits’ Savings account’ and generated BDT 17 billion low cost Savings deposit Standard Chartered Bank: • Launched ShopSmart card in 2006 which received Standard Chartered Bank ‘Global Debit Card Innovation Award’ for 2006 • Freedom Account for Youth Segment: Launched ‘Freedom Account’ for youth segment in 2007. The account generated 33,000 accounts with a volume of BDT 1 billion • VIPSA Account for High Net worth customers: Launched ‘VIP Savings Account’ for high networth customer segment in 2007. The account generated 17,000 accounts with a volume of BDT 5.5 billion in 1 year which received SCB Group recognition